Levi's Introduces 'Water Less' Jeans

Levi's announced its new 'Water<Less' jeans -- made using significantly less water.  The average pair of jeans uses 42 liters of water in the finishing process.  The Water<Less collection reduces the water consumption by an average of 28% and up to 96% for some new products in the line.

During the production process, a typical pair of jeans are "finished" in large washing machines and dryers to create a unique look and feel.  Using traditional garment washing methods, the average pair of jeans undergoes 3-10 washing cycles -- adding up to approximately 42 liters of water per unit.

Levi's Water<Less jeans have reduce the water consumption in the finishing process by making simple changes to the process including:

• Reducing the number of washing machine cycles by combining multiple wet cycle processes into a single wet process
• Incorporating ozone processing into the garment washing, and
• Removing the water from the stone wash

The first collection of Water<Less products will be available in January of 2011 and will include over a dozen classic Levi's jeans, including the Levi's 501 jeans and the popular 511 and 514 jeans, as well as the Levi's trucker Jacket.

The Levi's Spring 2011 product lines will contain more than 1.5 million pairs of jeans with the Water<Less method, saving approximately 16 million liters of water.  The line will also include jeans made with brand's traditional rigid finish, which, by its nature, utilizes virtually no water in its production.

For the full article, click here.