Frito-Lay hopes to quiet complaints about its noisy SunChips bags by switching out the biodegradable bags for the old packaging on most flavors. [Say whaaaat?! *Smirk* C'mon son!]
The Plano-based company is switching back to original packaging, which is made of a type of plastic, for five of the six varieties of the chips. It will keep the biodegradable bags for its sixth variety, its original plain flavor, which is the second best-selling after Harvest Cheddar.
The snack maker said the switch started in the middle of September and should be complete by the middle to late October. The bags were launched in April 2009 with a big marketing effort to play up their ability to compost because they're made from plants and not plastic.
But the technology Frito-Lay used to make the packaging results in a bag that's stiffer than the plastic packaging -- and louder. Customers complained and created abounding Facebook groups entitled, "I wanted SunChips, but my roommate was sleeping..." and "Nothing is louder than a SunChips bag."
Spokeswoman Aurora Gonzalez said the company received complaints about the noise form the bags, although it also received thanks from customers who liked being able to recycle them. So the decision was made to remove the bulk of the biodegradable line.
"We need to listen to our consumers," she said. "We clearly hard their feedback." [LOL!]
Frito-Lay, a unit of PepsiCo Inc., based in Purchase, NY, is developing its next generation of biodegradable bags and will use what it learned withe SunChips effort, she said.
For the full article, open a SunChips bag while your roommate is sleeping.
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