Monday, November 1, 2010

Ads Urge Wineries to Stick a Cork in It

The 100PercentCork.org website features a section that explains why consumers should insist on "100% cork," offering reasons like the fossil fuels consumed to produce "artificial plastic stoppers and aluminum screw caps."

The website also offers factoids about the Portuguese cork forests -- the second largest bio-gem after the Amazon rainforest -- the harvesting process ("Cork oak trees are not harmed or cut down to produce corks; the bark of the tree is sustainable harvested") and other advantages to cork ("Cork preserves the local Portuguese tradition and provides jobs for thousands of skilled workers").

The website also asks visitors to sign the "100 percent cork petition" and "tell wineries you won't purchase wines with artificial stoppers."

"Cork is not only a better closure for wine," the site declares, "it is the only organic, biodegradable and renewable choice."

For the full article, click here.

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