Bridgestone Retail Operations, LLC (BSRO) and Firestone Racing received recognition for its "Get The Lead Out" program, a joint initiative designed to reduce the amount of lead in the environment. Additionally BSRO's Michael Welly, Environmental Compliance Specialist, was also honored for his role in the company's lead reduction efforts with EPA's NPEP Partner of the Year award.
Wheel weights, traditionally made of lead, are small clips applied onto a vehicle's wheels to help the wheels balance properly and run smoothly. The weights can fall off and may get thrown onto the edges of roadways, possibly contaminating soil or water if they are made of lead or another environmentally harmful material.
In late 2007, BSRO became the first major automotive service provider to announce the move away from the use of lead wheel weights. Since that time, the company has removed nearly 3.5 million pounds of lead from the stream of commerce.
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